Timing is everything! Since we decided to focus the month of March on Women and Creativity, I wanted to share this story with you!
Recently an old friend and colleague from my Disney days reached out to me to introduce me to an incredible initiative that he is working with Cathleen MacDonald, a brilliant Canadian film producer at Motion Picture Enterprises.
The initiative is a documentary series of 24 x 7-8 minute episodes entitled ‘Girls Build the Future’.
Each episode is about high school girls who are pursuing their science and technology dreams. In a world that seems to be progressive but still minimizes girls in STEM (science, technology, engineering and math), these girls share their secrets, support one another, and overcome barriers. They could be the first generation to break the STEM gender barrier!
One of the most exciting things about this series is that it is going directly into schools through McIntyre Media (the school resource distributor).
The primary target is 13 to 19 year old girls (14 million on Facebook and Instagram) with the secondary target being schools focusing on 2.7 million students.
Here is a peek at the prelaunch web site with a short teaser based on the pilot.
The topic of girls and STEM is serious, and 60 Minutes agrees based on their broadcast on the topic on Sunday March 3rd found here
If you love what you see … and who wouldn’t … ‘Girls Build the Future’ is looking for partners! If you are interested in finding out more, please connect directly with Peter Marmon pm@ergoass.com What a fabulous way to assist young girls to get involved in STEM and build the future!
