Emotion is the fast lane to the brain! Since 90% of our decisions are influenced by emotion, it is critical to engage audiences on an emotional level. Stories build human connection. Human connection builds trust.
“A story is the greatest vehicle ever invented for an idea”
—Aaron Sorkin
Learn engaging ways to add emotion and authenticity to your brand, product, service or presentation by crafting a compelling story. Turn tradition on its head, and train your brain to engage with others in a more effective and memorable way.
Meant for anyone who wants to increase engagement and elevate their brand story, presentation, product, or service. You’ll learn how to transform an “explanation” into a compelling story and how to deliver it with passion and authenticity.
